Another successful done deal by Oasis Partners!

The Australian skincare sector is booming. Estimated at between $1.65 billion and $3.6 billion depending on the measure, the market is being driven by growing consumer demand for natural and organic ingredients, with Gen Z leading the charge on transparency and sustainability. The rapid expansion of ecommerce and social media has lowered the barriers to entry, enabling a wave of founder-led startups to challenge established players and quickly build loyal audiences.

One such brand is our client Bohemian Skin, founded in 2016 by Morgan and Keenan Littler after Morgan struggled to find genuinely pregnancy-safe skincare on the market. Built on Australian Certified Organic ingredients and a commitment to clean beauty without compromise, Bohemian Skin grew into exactly the kind of authentic, values-driven brand that today’s consumers gravitate toward – and that larger operators find increasingly attractive.

In October 2025, Oasis Partners successfully facilitated the acquisition of Bohemian Skin by True2You Skin. Congratulations to Morgan and Keenan on this milestone – we wish them every success as they embark on the next chapter.

Simon Farnsworth and Don Hunton from Oasis Partners have noted the vibrancy of this space, where founder authenticity and clean ingredients are proving to be powerful commercial differentiators. We expect to see continued consolidation as the category matures and ambitious brands look to scale.