From Marketing Director to Cycling Entrepreneur: Nicole Stanners

I recently had a great discussion with Nicole Stanners for Season 3, Episode 2 of The Troubleshooters Podcast.

Ever had that moment where you try something on and think, “Is this as good as it gets?”

That’s exactly what happened to Nicole Stanners when she got her first cycling kit 14 years ago. As a Marketing Director at Campari, she could have just complained like everyone else about the terrible fit of women’s cycling apparel. Instead, she did something about it.

Fast-forward to today, and Nicole has built Muze Women – a thriving cycling apparel brand that’s solving the “shrink it and pink it” problem plaguing the industry. Nicole has overcome factory mishaps, 12-month delays, bootstrapping every dollar, and learning to “hustle” in ways her corporate career never taught her.

In this episode, you’ll discover:

How to turn a personal frustration into a business opportunity
Why patience and persistence beat rushing to market
The power of building community before you launch
How to pivot from corporate perfectionism to entrepreneurial speed
Real talk about the ups and downs of going it alone

Listen to the full podcast here.

All Troubleshooters episodes can be found on our website or wherever you like to listen to your podcasts.

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